Internet Marketing and an Impact on Buying Behaviour of Teenagers Personal Statement

net income trade and an Impact on Buying Behaviour of Teenagers - Personal Statement ExamplePage, K., & Uncles, M (2004) define lucre selling as a marketing strategy adopted by many entrepreneurs to reach fall come on their customers through the meshing with an organized excogitation and a smart marketing campaign. The author argues that the online market is increment at a rapid pace comp atomic number 18d to the sell market so that anyone with the need to make silver select Internet as his first choice. As per the statistics available, in the fourth quarter of 2005, US retail e-commerce sales totaled $26.5 billion with an increase of 27.5% just from the third quarter of 2005. At the same time, millions of community are exploring opportunities on the Internet that made the competition stiff in online marketing. The author put ahead two things an effective plan and aggressive marketing for success in Internet marketing. He has pointed out that a website without planning a nd the identification of the target market will definitely end in visitation whereas in-depth planning will increase the chances of success more. The author also argued that even amidst the stiff competition, the future of Internet marketing is bright (Hartman, J. B., Gehrt, K., & Watchravesringkan, K., 2004).Mick, D.G., & Fournier, S (1998) defines In... strategies he has pointed out other methods such as site optimization, linking, and indexing, implementing online marketing partnerships with high-profile online businesses, paid keyword advertising, etc. as the successful strategies for Internet marketing. Buying behaviors of the adolescent communityLenhart, A., Rainie, L., & Lewis, O (2001) reflects on buying behaviors of the teenage community in terms of their attitude toward appearance. They argued that the marketers should make advertisements to target jockettes (young women who have active voice lifestyles) and young metrosexuals(young men focussed on their outward appearanc es) in order to convince the teen community. sexual activity and brands can influence the buying habits of teens according to the author. Park, C., & Jun, J.K (2003) summarizes buying behaviors of teenagers with respect to the cool looking technology and customizations of products are essential for attracting teen customers. Personalization, style, and functionality are the major features of a product which influence the teen community. Impact of Internet marketing on buying behavior of teenagersThe online purchasing behavior of teens for goods like books, apparels, dining, music, practices is around half of the teenage consumers that has risen significantly from the 31 percent of statistical from the result December 2000 (Park, C., & Jun, J.K., 2003). Teens are the major surgical incision of Internet visitors. This is not easy to convince the teen community with conventional methods of marketing. A business plan and marketing strategies are essential for canvassing the teen commun ity through Internet marketing.